Steve Jobs wanted to scrap Google Search from iPhones

Apple has been panned across the world for its new Maps application, which has been riddled with errors. Company CEO Tim Cook recently issued a public apology over the Maps fiasco and even went to recommend rivals map applications like Google and Nokia's to users of devices running on iOS 6. 

However, reportedly it was Steve Jobs' displeasure with Google over Android mobile OS which made Apple build its in-house Map app. Not just this, Jobs even wanted to scrap Google Search from all iOS devices. 

According to a report in Bloomberg Business Week, Jobs wanted to pull the plug on Google Search as well, but decided against it as users would not take that move lightly, considering Google's strength in the search department. 

The report says that Jobs, who envisioned the iPhone and the iPad, wanted to replace Google Maps as the mapping app for iDevices due to his hatred for the search giant. As per the report in Bloomberg Business Week, "Apple insiders say Jobs himself initiated the mapping project, putting mobile software chief Forstall in charge. He installed a secret team on the third floor of Building 2 on Apple's campus to replace Google Maps on the iPhone." 

Steve Jobs' hatred for Google was over certain features that it was not releasing for Apple devices. The report said, "At the time of his death, Jobs had come to loathe Google, which he felt was copying features of the iPhone while withholding a key feature of Google Maps that allows smartphones to dictate turn-by-turn directions aloud." 


source:timesofindia